2 Title: 25 characters; short snappy catchy; grab attention

Featured image: used for social media posts; landscape or square; 1200×628(~1200)px; 100 kb; .jpg; credit stock images

Intro caption/Excerpt: 3-4 sentences; main idea/s; written last

Subheading: 25 characters

Content: Total text 350 words split up under subheadings; use bullet points; for social posts 90 characters

Video optional:

  • used for social media posts;
  • landscape or square;
  • 4:3 ~16:9 ratio;
  • min 720p;
  • 20 secs;
  • .mp4;
  • credit stock video

Call to action: action statement or question; button text with link

Subheading: 25 characters

Content: Conclusion 

Image optional: used for social media posts; landscape or square; 1200×628(~1200)px; 100 kb; .jpg; credit stock images

Final call to action: action statement or question; button text with link

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